Are you making a list of features or benefits of the product? Use checkmarks instead of bullet points. It’s effortless to do, but so effective in passing some positive emotions in your design. For example:

It’s best if the check mark icon is in green or your accent color. Try to avoid red because that would suggest something opposite.

If you don’t have icons, the easiest way is just to use HTML characters:

ul {
list-style: none;
}

ul li:before {
content: '\\2611\\0020';
}

It’s not beautiful but will be more effective than a standard bullet 🙂