I’m Rafal Tomal, a UI/UX design consultant born in Poland and currently living in Chicago. I’ve been designing and coding since 2005. I've created countless logos, websites, WordPress themes, brand elements, and UI/UX projects with a primary focus on simplicity and conversion.
How did I get here? Here's my short story...
I was born and raised in the stunning, unbroken plains of southeast Poland.
After graduating high school, I packed up everything I owned and moved to the United States, looking for a new life, a new adventure, knowing only that I was completely dedicated to the craft of design.
Of course, life is never that simple.
After a few years and several false starts, at twenty-one years old I quit college (and my first full-time job) to finally open a small but fiery little freelance design business. This decision eventually led me into the incredible universe of WordPress, and would change the course of my career.
Since that fateful decision to "burn the ships" all those years ago, I've designed countless logos, websites, brand elements, and UI/UX projects ... with a unique and (I would come to find out) very rare focus on conversion design.
That is, beautiful, simple, and striking design — with a purpose. After all, if a website or app is merely visually appealing and doesn't actually work for the user, what good is it? For those of us in business, design must ultimately serve the purpose of selling our product or service.
With these conversion principles in mind, I collected my experiences and beliefs and wrote, designed, and published an ebook in 2015: The Essential Web Design Handbook (that I’m turning now into a full online web design course).
Between 2010 and 2018 I was the VP of Design at Rainmaker Digital where I led product design for StudioPress, Copyblogger, and Rainmaker Platform. During my years at Rainmaker Digital, the company grew from just 10+ employees to 60+ and became an 8-figure business.
Today, I build tools for designers and share everything I’ve learned through my newsletter and online courses.
I also work with some amazing clients, helping to solve their business problems using design.
Would you like work together on your project?Work with me →
About my work.
Here are just a few of the successful entrepreneurs and companies I’ve had the privilege to work with over the years ...
- Jay BaerPresident of Convince & Convert
- Chris BroganCEO of Human Business Works
- Brian ClarkFounder & CEO of Copyblogger Media
- Chris DuckerVirtual CEO
- Bryan EisenbergNew York Times best selling author
- Brian GardnerFounder of StudioPress.com
- Scott GerberFounder of the Young Entrepreneur Council
- Chris LemaVP of Product at Liquidweb
- Joe PulizziFounder of Content Marketing Institute
- Neil PatelCo-founder of Crazy Egg and KISSmetrics
- Chris PirilloFounder of LockerGnome.com
- Darren RowseFounder of ProBlogger.net
Rafal is far and away the best designer we’ve ever worked with, and I don’t just mean his design competence. Sure, he’s brilliant and delivered an amazing site for our company, but he was also wonderfully easy to work with. He was patient, quick, organized, and responsive. He’s given us exactly what we need to continue growing our business.
My hat’s off to Rafal. I think he killed it with the new design for my site. https://t.co/UwCVfwDVH8— Rob Walling (@robwalling) June 14, 2018
My experience working with Rafal was amazing! He helped us bring new life to a very complex site and was a complete breeze to work with.
Simply stated: Rafal is one of the web industry’s leading designers. His keen eye, talent and professionalism are unmatched. He is the perfect resource for any entrepreneur or business owner looking for someone to visually translate their vision into a web experience that is both easy to use and elegant. I highly recommend him.
Man I love http://t.co/AIDSVIbBeR . Thanks, @RafalTomal for an AMAZING website. :)— Chris Brogan (@chrisbrogan) August 5, 2014
Feel free to use the form below to contact me.