Hi, I'm Rafal Tomal. I run independent design studio (8px.studio) from Chicago, where I translate business values into designs that convert for online creators, publishers, and entrepreneurs.

I’ve been designing and coding since 2005. I've created countless logos, websites, WordPress themes, brand elements, and UI/UX projects with a primary focus on simplicity and conversion.

How did I get here? Here's my short story...

I was born and raised in the stunning, unbroken plains of southeast Poland.

After graduating high school, I packed up everything I owned and moved to the United States, looking for a new life, a new adventure, knowing only that I was completely dedicated to the craft of design.

Of course, life is never that simple.

After a few years and several false starts, at twenty-one years old I quit college (and my first full-time job) to finally open a small but fiery little freelance design business. This decision eventually led me into the incredible universe of WordPress, and would change the course of my career.

Since that fateful decision to "burn the ships" all those years ago, I've designed countless logos, websites, brand elements, and UI/UX projects ... with a unique and (I would come to find out) very rare focus on conversion design.

That is, beautiful, simple, and striking design — with a purpose. After all, if a website or app is merely visually appealing and doesn't actually work for the user, what good is it? For those of us in business, design must ultimately serve the purpose of selling our product or service.

Between 2010 and 2018 I was the VP of Design at Rainmaker Digital where I led product design for StudioPress, Copyblogger, and Rainmaker Platform. During my years at Rainmaker Digital, the company grew from just 10+ employees to 60+ and became an 8-figure business.

Today, I work with some amazing clients, helping to solve their business problems using design, build tools for designers and share everything I’ve learned through my newsletter.

Would you like work together on your project?

Work with me →