Time flies so fast. I can’t believe that it’s been almost two years since I published my first ebook, The Essential Web Design Handbook. The ebook appeared to be a success and I got a really great response from the audience. Besides the feedback on the ebook itself, I also got a lot of comments from you about what your biggest struggles are and what you would like to learn next.
If you purchased my ebook, you know that at the end I actually emailed you and asked that question. I’ve been listening to you for almost two years and gathered all the ideas to build my confidence in the next big project I’ve just started working on: Hack Your Design.
It’s going to be a new educational product (we’re still researching if it should be a course or ebook… read further why) that I’ll work on together with my friend and colleague, Chris Garrett.
Chris is the Chief Digital Officer at Rainmaker Digital and a successful speaker, blogger, and author. He has enormous experience in building profitable websites that work and convert. He used to work with brands like Coca-Cola, Toshiba, Heinz, Durex, and more.
My experience, however, covers all the technical aspects of implementing good design practices to your website in order to make it more effective and simply bring a higher return on your investment.
I believe that by combining our decades of experience and knowledge about different aspects of designing for conversion, we can teach you some valuable skills that will actually turn you into a superhero.
Actually, you won’t be able to fly and cut metal with your laser eyes but you’ll learn how to build a great website on your own. That’s even better, right?
OK, tell me what “Hack Your Design” is all about!
Design for non-designers. This is the easiest way to explain what it’s all about. The product will be targeted to all website owners who are not seasoned designers and developers but want to be able to fix and customize their own websites. It will be useful no matter what your site is based on, including any WordPress theme, Genesis theme, or Rainmaker Platform.
Hiring a designer or a developer to make every single change to your website can be really expensive once you add it all up through the years. You may not have a budget for that but changes you need might be actually very simple and easy to even make on your own.
I, myself, used to earn more money making some regular changes to my clients’ websites than actually from designing and developing the initial custom site.
Sometimes I had to fix bugs and issues caused by some unethical designers who charged way too much by presenting a simple CSS fix that should have taken 5 minutes but acted as though it was a huge web development flaw.
If you have no idea about HTML and CSS, you can’t correctly diagnose issues on your own and the risk of being ripped off is pretty high.
That fear and lack of budget may block you from making some significant changes to your website that could actually bring you more profit. Don’t let it stop you from being successful!
So, first we’ll want you to learn some basic HTML and CSS skills. You shouldn’t be afraid of code, because we’ll show you only what you really need to know without digging too deep into theory.
Everything will be explained step-by-step for non-tech-savvy people. By knowing just that information, you’ll be able to customize any WordPress theme, Genesis theme, or your Rainmaker Platform’s site and change your colors, fonts, move things around, format your content, and do it all your own way.
However, we won’t stop there. While knowing these basic skills will give you some power to make changes, we’ll teach you what changes to make and how. We’ll show you some good visual design practices to make your content more readable and improve the user experience. Additionally, we’ll teach you all the proven and effective conversion tricks that will turn your sales page into a gold mine.
You’ll be able to make all of these changes on your own or instruct your designer or developer about changes you want to make. By having these skills, you’ll even be able to offer a new service and help others improve their websites.
I believe it’ll be a huge value for every website owner and will help to close the gap between non-designers and designers.
If you read The Essential Web Design Handbook, you’ll now be able to actually put some of that knowledge to good use. It’s a natural progression that will bring you closer towards becoming a complete website designer like myself.
Sounds interesting? Find out more about Hack Your Design and join our waiting list today!
You’ll learn even more.
Like I mentioned in the beginning, we’re still not sure if this is going to be a book or course or maybe even something else. It’s because we’re working on it as we speak and we want to let you to follow our process of creating and marketing a digital product.
Every step of creating this product will follow up with my blog post that will be a simple, free tutorial about how we made it. We’re currently in the phase of researching this idea and proving the concept. We still need some feedback from you to help us prepare the most accurate content that will solve the problems you actually have.
If you’re interested in joining our journey, want to find out more about what “Hack Your Design” is all about, or simply stay tuned and get the best deal on the product when it’s finally ready, click here and subscribe today.
We’re planning on adding some good free content soon to that list to keep you warmed up!
This is also our first step in which we set up a simple squeeze page on the Rainmaker Platform and start building an email list of interested prospects. I’ll show you step-by-step how I picked colors, fonts, and set up a page on Rainmaker in my next blog posts, so you can do the same!
When to expect it?
Well, we just started working on it and it’s a pretty big commitment considering our busy lives. Our goal is to have the first version ready in the Spring of 2017, so we’ll see how bad we were at estimating our timing. 😉
The best thing about documenting this process is that you can keep learning and getting free value while waiting for it. If we pivot and change the idea, you’ll know about it and why. If we find some obstacles that will delay the process, you’ll know about those as well and can learn from our mistakes.
So, follow my blog if you want to learn about how we create and market this product and join our waiting list on HackYourDesign.com for more.